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What can businesses expect from their lnternet investments and marketing endeavors ? Several papers speculate (Cronin (1994), Guthrie and Austin (1996), Lederer et. Keywords: Electronic commerce, web entrepreneurship, web marketing following the ubiquitous promise of increased sales and product exposure on the Internet. The four cases are described in terms of popular marketing models to gain insight to the business potential of the Internet. Details about the original and eventual purpose of the site, the current business utility and the site success are discussed. Short case descriptions of the four web sites are given.
The four sites described in this study are an environmental activist site (Santa Monica Bay Restoration Project), a small business (Bengal Cats), an EDI provider (Loren Data Corporation) and a cybermall (CyberTown).
TONY ROCKLIFF CYBERTOWN FULL
(1996)) about the impact of the Internet in relation to Michael Porter s work on markets andĪ FlST FULL OF DOLLARS: FOUR CASES OF WEB ENTREPRENEURS Ruth Guthrie University of Redlands, Whitehead College, Redlands CA 92373-0999 David Overoye Visual Edge Productions, Altadena CA 91001 John Gaskins University of Redlands, Whitehead College, Redlands CA 92373-0999 Abstract This paper looks at four distinct, business web sites developed between 19.
TONY ROCKLIFF CYBERTOWN TV
Between 19, there was hardly a month that went by when Cybertown wasn’t featured on a TV show or in a magazine somewhere in the world. Keywords: Electronic commerce, web entrepreneurship, web marketing following the ubiquitous promise of increased sales and product exposure on the Internet. Cybertown grew to 1.3 million members, was receiving 1.5 billion hits a year and was in the top 2500 sites in the world in terms of traffic at the point when Tony sold it to new owners. Guthrie, Ruth Overoye, David Gaskins, JohnĪ FlST FULL OF DOLLARS: FOUR CASES OF WEB ENTREPRENEURS Ruth Guthrie University of Redlands, Whitehead College, Redlands CA 92373-0999 David Overoye Visual Edge Productions, Altadena CA 91001 John Gaskins University of Redlands, Whitehead College, Redlands CA 92373-0999 Abstract This paper looks at four distinct, business web sites developed between 19. A fist full of dollars: four cases of web entrepreneurs A fist full of dollars: four cases of web entrepreneurs
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